TORGOEN Swiss is delighted to announce a sponsorship deal with Honda Racing Team drivers Matt Neal and Gordon Shedden for the 2012 British Touring Car Championship (BTCC) season. The Swiss watch brand, who specialise in professional pilot watches, will be on both drivers’ racing helmets for the remainder of the season as part of the deal which sees the pair become TORGOEN Swiss Ambassadors
“TORGOEN Swiss has a long heritage in creating timepieces for pilots, so the high speed and thrills of motorsport are a natural fit for the brand
We are delighted to partner with such well-established and successful drivers as Matt Neal and Gordon Shedden as we begin our expansion. We look forward to collaborating with them over the coming year and beyond” said Peter Carmichael, Business Development Director at TORGOEN Swiss
Neal, who leads the 2011 championship at the halfway stage by 9 points, said: “I’m delighted to be in partnership with TORGOEN Swiss. You can tell that hours of work have gone into the mechanics of the watches just like our cars. It’s great to have TORGOEN Swiss behind me as I push for my third title and I hope to share lots of success with them in the coming months.”
Shedden, known as ‘Flash’, who sits third in this year’s championship, was equally buoyant on the deal: “I’m delighted to partner with such a high quality brand. It’s great that their slogan is ‘Nothing Impossible’, as it resonates with my approach to driving – I never stop believing in my ability and drive the car to its limits” said the 32 year-old from Fife, Scotland
Neal and Shedden are both household names in the world of touring car racing. Neal, 44, has competed in 450 BTCC races in a staggering career spanning 20 years in the Championship. Shedden has 150 races to his name and an impressive 17 race wins during that time which he will look to build on in his quest to close the 20-point gap to Matt at the top of the championship. The outstanding form this season from the Team Dynamics duo has given Honda a huge 100-point cushion at the top of the Team Championship
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